Analytics & Measurement

Most businesses don't have an analytics problem — they have a trust problem. Dashboards exist, but no one on the team fully believes the numbers, because the tracking underneath is broken: iOS privacy changes killed half your Meta attribution, GA4 was never configured past the default setup, and your CRM has no idea which deal closed from which campaign.

KM&N Media's analytics practice starts by making your data honest again. We audit your existing tracking stack, fix the gaps — server-side conversion events, GA4 and Google Tag Manager implementation, CRM-to-ad-platform integration — and rebuild attribution so it reflects how customers actually move through your funnel, not a simplified last-click model.

The deliverable isn't a one-time audit — it's a working system: a unified performance dashboard in Looker Studio, a documented reporting cadence, and for clients running HubSpot, Zoho, or Salesforce, a direct line from marketing spend to closed revenue. Every budget decision gets based on what actually converts, not what looks good in a weekly report.